There is a right way, a wrong way, and a Hemingway. #letterboardfridays
Watch Home Town on HGTV, Tonight at 10p|9c One day I got a phone call from a Mississippi area code. I picked it up. "Hello?" "Hey, it's Ben." "Okay..." "Ben Napier. Erin's husband. From Mississippi. What you doin'?" Man, what was I doing? I don't even know. And what did we talk about? I can't remember. What I can remember is that this guy from the Methodist church in Laurel, Mississippi was just calling me because sending an email seemed so impersonal. And that left an impression on me. That was probably four or five years ago. When the Napiers were just supporters of our small business and buying up all our things that we made for Mississippi and telling their friends about us. That was back when @erinapier bought Ben one of our bowties even though it was too small for his neck because she's a giant of thoughtfulness and he's a giant of a man. That was back when she sent a picture of one of one of prints in their house and then I found out they HAD THE MOST BEAUTIFUL HOUSE IN ALL OF MISSISSIPPI. That was before they made a show for HGTV and before @scotsman.co and before they built @laurelmercantile downtown and before they were the talk of the South. Since then, we've become friends. We've presented together at our alma mater (Hell Yes, Damn Right!) and we've made a couple of different prints together and I'm just pleased as can be they are the folks who were called to represent a misunderstood state to the nation, and a living Savior to the broken, and a picture of sacrificial love to the world. So, hey, tonight. What're you doin'? Wherever you are, turn your TV to @HGTV at 10p|9c. That's what you're doin'. #hgtvhometown #printsgoinghome
In case you were sleeping, South Carolina knocked off Duke and made it to their first Sweet Sixteen! Until tip off of the Baylor game, you can snag this print for $16 off at theoldtry.com.
Letterpress printing started in the 1440s. She changed over time, but pretty much was the standard for commercial printing for five hundred years. But as we've seen, all beautiful things get replaced by cheaper alternatives. From 1903 until about 1950, despite a lot of challengers like lithography, letterpress printing held on. By the mid 50s, offset printing (printing from rubber) was the most popular method, and the wooden letters started to slowly fade from use. And by the 80s, well, digital printers put a nail in the coffin of the old presses. But not for us. We're lucky enough to've found a printer and drawers full of old type that were never chucked out when guys in pleated pants were throwing out the old machines and replacing them with off-white plastic desk jets. We use as much wooden type as we can (and there's a lot of it), and we have plates hand-cut when we need images. Our printer is skilled as can be, so our prints just kiss the paper. Those letterpress wedding invites you get that are all deeply debossed are actually the mark of an unskilled pressman – though we've all kind of come to assume that 'letterpress' means 'debossed printing'. It takes a lot more effort to get the pressure right and not impact the fibers of paper. And speaking of paper, we use 110lb Lettra that is made from the linters (or scraps) of cotton production. Which means our prints aren't just 100% cotton, but they're an environmentally responsible way to make art. And because I grew up in what was – at least up through the 80s – the largest cotton producing county in Alabama, each print reminds me a lot of home. The process ain't quick. It ain't cheap. And it ain't easy. Which is exactly the point. We're thankful you appreciate the thought and care that goes into every print we make. And we thank you for supporting our little family of three, and the dozen or so people who help make, and deliver, every Old Try print to your door.
Get home, crack open a brew, grab the mail, then see my buddy @cyrusbuffum (@seabornoysterco) on the cover of a catalog showcasing Charleston's finest. Well done, brother. 📷: @jwhulmeco