Man of letters.

There's a backhoe in my neighborhood, and I don't know what it is doing there.

Well, that's misleading. I know what it's doing. It's digging out a driveway. Or adding stones for one. Or something.

And it's pinstriped and lettered and so tastefully done. Why the heck would anyone need to hand letter up a backhoe?

They don't. And that's what makes it brilliant.

Care about something. Add details to it for nobody other than yourself. And then others will care.

So yeah. I reckon his tractor is sexy.

1 comment:

  1. Fantastic marketing... PLUS, discerning folks notice things like that... it's the kind of customers that I would want.