As most of y'all know, my day job is in advertising. As about 1% of you know, advertising has a complete language and award structure and bragging rights that are so far from the actual point of advertising that is just plain weird. In advertising, folks can win awards for work that looks beautiful, sure, but may not sell a thing. The concept can win even when a potential customer is left scratching their head not knowing which way is up. It isn't wrong, just a bit strange.
I find design, on the other hand, a lot more pure. Folks can look at something and say 'Does it look beautiful?' or 'Does it stand out?' or very simply 'Do I like it?' There's a simple honesty is asking a person if something moved them or inspired them.
Thing is, what I do with Old Try is a really good extension of what I do during the day. Should I get industry recognition for making things, so be it / awesome. So I was just about over the moon when I heard that we got into Print Magazine's 2012 Regional Design Annual. That's a magazine that I've really wanted to get into for a decade with my work, but nothing that I've done in advertising has warranted it.
I'd love to think the judge saw our piece and thought of his Momma and Daddy. That would be the biggest reward. Though a little bit of print in Print ain't bad, either.