April 27, 2011. After those tornadoes in Alabama, I just couldn't help expressing my broken heart for my smashed state. I saw the helicopter footage of those thinned forests and broken towns. Places I knew well were being broadcast on the television a thousand miles away, and I didn’t have one neighbor who knew those places like I did. Faulkner said to write what you know. Old Try started that way. By writing and designing Southern things for folks who lived in and out of the South. Things that connect people to a place they go to in their dreams, or a place they could never convince themselves to leave. April 27th was terrible. But it caused me to start something beautiful. I can't hate it for that.