Old Guard of Harvard Yard.
For the last 18 months, I didn't feel wind. . We'd ridden a five year wave of being new and getting good press and the South being on trend and the maker-movement and USA Made and Mom & Pop and God Bless The Little Man and small batch and artisan and then it just stopped. . No one was writing. No one was shopping. No one was searching. . We've always hovered around the same revenue each year (I can't, for the life of me, figure out how to grow this damn thing), but we ended 2016 down 18% from our slowest year. It was scary. Old Try pays our rent. And we just bought a house. It was disheartening. Who can motivate themselves to create new things when they can't sell the things they've already created. It was humbling. Maybe Old Try wasn't an important as I convinced myself it was. Maybe I thought a little too much of myself. . It was motivating. I'm a runt from North Alabama, and if there might not be food on the table, I'm gonna fight. I sweated it. I thought and I tried things and I saw how they worked and I scrapped the things that didn't work and double down on the things that did. I worked more, later. I tried to drum up more business. More collaborations. More print releases. I came home from my day job and I put the kid to bed and I checked out on my wife night after night and I tried to right the ship. . Marianna was huge in this. She supported me and she worked just as many late nights and she rarely complained and she questioned my decisions and got us to better ones. She kept us pointed in the right direction. . Last night I ran the numbers, and this year finds us 25% up on last. . We didn't have any wind last year. So we learned to row. . #letterboardfridays
Piracy! Scurvy! Sirens! When a Charleston sea captain would return home from a long voyage, he’d spear a pineapple (in those days an exotic souvenir) on his fencepost to let folks know he’d arrived back safely. It was an invitation to come over and hear about his wild months and port calls and white whales. Over time we’ve grown more insular and more distant from our neighbors, even as we’ve gotten more and more crowded. So we made this to put in your foyer, by an open door, and invite those neighbors in. Now for sale. Link in bio.
Run, do not walk, to you local gift shop. Ask if they carry @breathlesspaper. If yes, tell them to stock up on the handsome Old Try & Breathless Collaboration collection. If no, tell them they need to get hip to it quick.
Run, do not walk, to your local gift and card shop. Ask if they carry @breathlesspaper. If yes, ask them to start carrying the Old Try & Breathless collaboration collection. If no, be the one who makes the hip to a great company.
You ever heard "Grow Old" by Florida Georgia Line? It was written by Nashville songwriter @zkale. We've been friends since we were 7 and I'm damn humbled he writes the hits under one of our prints. #printsgoinghome